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Video Marketing in the Digital Age
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TOPIC: Video Marketing in the Digital Age
#30711
Video Marketing in the Digital Age 1 Settimana, 4 Giorni Karma: 0
The audiovisual content is easy to distribute on a multitude of sites, from specialized platforms such as: YouTube (which I will talk about below), Vimeo or DailyMotion, to personal pages or social networks such as: Facebook, Instagram, Snapchat, Periscope, Google +, or Lady Gaga or Little Monsters.

The ideal is not to give a single channel the exclusivity of a video, but can be distributed through different platforms or social networks, for this you can use services such as TubeMogul or TrafficGeyser that help you with the distribution.

What, then, characterizes Video Marketing?
The data shows that audiovisual pieces generate a great return on investment and a positive impact on brands, generate more response than text, and users pay more attention to the video before making a purchase process.

9 out of 10 Internet users watch videos of brands they like, 65% visit the web immediately, cause more emotions, share more, increase the CTR exponentially, increase conversions on landing pages by 80% and increase their growth .

There are many positive features that are reported to us using video in our content marketing strategy. It is already a trend and it will be even more so to include it as part of the sales conversion funnel thanks to its authenticity.
Edwin
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#30712
Re:Video Marketing in the Digital Age 1 Settimana, 4 Giorni Karma: 0
The viewer of an audiovisual piece is active, is no longer limited to seeing what they offer, but wants to participate by asking questions and finding answers.

Users are not usually focused solely on one site, but compulsively do several actions at once, so it is essential to know how to get their attention from the first second.

A user requires authenticity, credibility in a space where there is so much lies is essential.

Fostering interactivity with the user will mean greater affinity and increase brand personality, improving engagement.

With the video we get more attention from the user, even they save youtube video they land more on our website and with greater willingness to buy thanks to their power of conviction and credibility.

It is essential before creating a video to meet the audience to create content related to their needs or concerns that will generate curiosity, enhance their emotions and consider it interesting, enhancing the brand image.
Firpo2019
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